Fuji Xerox added that it will also offer maintenance services and services, including managed printing services for customers, in full compliance with current agreements with them, regardless of the expiry of the technology agreement with Xerox Corporation. In the late 1980s, Xerox`s partners began to work more closely together. In the research, they launched their first joint projects, in which they agreed on ”lead” and ”support” roles and eliminated overlapping activities. Research cooperation between companies has been strengthened by staff exchange and an ongoing communication process. Fuji Xerox employees spent time as residents of Xerox, and engineers from both companies often crossed the Pacific to provide on-site support. These staff exchanges have also been an important channel for technology transfer between companies. (13) Nikkei Asian Review said Fuji Xerox decided to end the partnership after Xerox made public its efforts to buy competitor hp. The product delivery agreement with Xerox will remain effective despite the expiry of the technology agreement, and Fuji Xerox and Xerox will continue to supply products to each other, Fujifilm said in a statement. However, Xerox had no control over Fuji Xerox and was only entitled to a minority stake in the profits generated by the joint venture.
As a result, Fuji Xerox benefited from a technology flow from Xerox, but also benefited from an exceptional level of autonomy. Yotaro (Tony) Kobayashi, president and chief executive of Fuji Xerox from the late 1970s to the early 1990s and now its president, attributed much of the company`s success to this autonomy. ”The extent to which Xerox released us was very unusual,” he recalls. As part of the existing technology agreement — which provides distribution space and technology and brand licenses to each company — Fuji Xerox`s distribution activities were only present in the Asia-Pacific region, while Xerox operates in other regions. In a U.S. Securities and Exchange Commission filing Monday afternoon, Xerox said Fuji Xerox would allow the Xerox brand to continue until two years after the agreement expires ”for a $100,000,000 royalty.” Fuji Xerox Asia Pacific is the subsidiary of Fuji Xerox, which oversees distribution in the Asia-Pacific region.www.fujixerox.com Rebranding is coming as the company also announced that it will not renew its technology contract with Xerox, which expires on March 31, 2021.